Analysis
Protein popcorn, the intention economy, and whether to slow down or race AI
Issue #53
Analysis
Amazon vs America, YouTube turning 20, and McDonald's slips
Issue #54
Fund
A brand new podcast: Mindset meditations for founders and brand builders 🎧
Short guided meditations for those busy building the future's favourite brands.
Analysis
Why brands are cutting senior marketers, Lululemon's glow up, and Steve Jobs turns 70
Issue #45
Update
DeepSeek is the Lenovo of AI, hypercars, and the shifting role of marketing
Issue #41
Update
Musk's odd salute, the top 10 brands, Stargate and the dog food parable
Issue #40
Update
TikTok ban latest, Musk 'A-team' and the design legacy of LA that fell to the fires
Issue #39
Analysis
The ClearScore Marketing Playbook
How CEO Justin Basini Is Reinventing Brand Strategy in Fintech
Update
Retreat & Rise Up: The Story So Far
Scaling brands whilst empowering those scaling them.
Update
Heineken Acquires Significant Share in Served, Joining Forces in a Refreshing Partnership
Update
Behind The Scenes Of And Rising By Maddyness
Analysis
Brand Strategy & The Algorithm: A Guide to TikTok
Analysis
Unraveling the True Essence of B Corporations
CEO, Jonathan Trimble writes in Consultancy exploring what B Corporations really are.
Analysis
How Conscious Brands Do Business Differently
And Rising explores the contradictions of conscious brands.
Update
And Rising Fuels Plend's AI-Mission to Revolutionise Personal Lending
Analysis
PayPal to pollypay - the future of a better web
It's not the Metaverse, or Web 3.0 but micropayments that hold the key to future value
Analysis
How to get started with connected TV advertising
Audiences have now abandoned linear TV. But don't worry, the future is Connected TV.
Analysis
Netflix's Next Bold Move: Embracing Advertisers
Netflix championed being ad-free. Can it now champion advertising instead?
Analysis
How TikTok gets you into Tesco | A radical responsibility to make good content
Tonic Health has over 11 million monthly average views - here's a peak into the journey so far
Analysis
The new WARC guide: how brands design for both the real and digital worlds
And Rising writes for the WARC Guide: How to make the most of brand assets
Update
And Rising throw YouTube stars Mous onto Channel 4
We scale tech-fashion brand Mous into the mainstream.
Analysis
Why outdoor advertising is soaring in a digital world
Update
Beam - The first snack the whole world can eat
Update
Rise Up-date | Heali personalised nutrition, Simply Roasted, Mous
Announcing our LA Rising investment in Heali, with updates on Simply Roasted and Mous.
Fund
Rise Up: Our fund philosophy & investment criteria
We’re investors in the loved brands of the future. Here is our fund philosophy & investment criteria.
Analysis
How plant-based goes beyond saving the planet
AR-created brand The Simple Root shows us how.
Update
Rise Up-date | HOWND, Sweaty Betty, The Simple Root.
HOWND joins the portfolio. Sweaty Betty is acquired for $410m. Plant-based The Simple Root is launched.
Fund
And Rising invests in plant-based pet food HOWND
We're delighted to welcome HOWND to our portfolio. Here's our analysis.
Update
Rise Up-date | Fiils refillable beauty, Served and Vivera
New investments: refillable beauty Fiils, premium drinks Served. Vivera is acquired for €341 million.
Fund
The LA-Rising Fund is now open
Update
Rise Up-date | Immunity, SimplyCook, NIO Cocktails and more
Sweaty Betty becomes a $175m brand. NIO dominates TV. New investment: Native Snacks.
Update
SimplyCook acquired by Nestlé as the latest DTC hot property.
Partnered since 2019, And Rising celebrates a milestone for Simply Cook.
Analysis
There are more viruses on earth than stars in the universe
And Rising's investment in Tonic Health marks a trendline towards stronger immunity.
Analysis
Communicating your positive impact story
Bringing together people, product and the planet isn't a straightforward exercise.
Analysis
Jonathan Trimble discusses creative capital and scale-ups
And Rising's Jonathan Trimble talks to Nathan Anibaba at Dealmasters.
Analysis
‘Clean comfort foods’: why we’re investing
An already growing snacking market is going skyward as our eating habits rapidly change. Here's our plan.
Update
How to fund your start-up with Creative Capital
Courier feature on Creative Capital and And Rising.
Analysis
Connected TV is changing the way scale-ups advertise
The shift to streaming is giving direct-to-consumer brands a way to scale fast and profitably.
Update
NIO scales its marketing as habits shift to luxury-at-home
AR brought on to scale up NIO Cocktails’ brand offering to meet the demand for luxury drinks at home.
Analysis
Creative Capital: an alternative to VC cash
The next generation of digitally-driven brands will be created and funded differently.
Update
Why the time is right to scale a new food brand.
And Rising becomes an official partner to the Young Foodie Network.
Analysis
Searching for intrinsic and extrinsic force
And Rising’s commitments to anti-racism.
Analysis
Can our digital brand help UK youth's mental health crisis?
Leading mental health charities have come together for the first time. Will anything change?
Analysis
Is this the best or worst time to be in marketing?
AR explored the thorny paradox emerging for marketing teams as the pandemic emerged.
Analysis
Marketing: why uncertain times are the right time
The pandemic struck. We developed an objective framework for balancing the risks with the opportunities.
Analysis
Use marketing to stand out and scale up
Go beyond Facebook ads and pastel-coloured Instagram posts — here’s how to get your brand to truly scale.
Analysis
5 easy ways for any ad agency to become a B Corporation
The truth is: there aren't any easy ways. Here's how to begin the journey.
Analysis
How challenger brands scale
And Rising's Strategy Partner, Rob Ward, on how to take challenger behaviour into the mainstream.
Analysis
It’s time to B better
It’s lonely being the UK’s first creative company to have 'B Corporation' status, writes And Rising.
Analysis
When should tech businesses start advertising?
AR Co-Founder Jonathan Trimble talks timings for tech scale-ups considering advertising.
Analysis
Why social media needs to be treated like an addiction
And Rising’s CEO, Jonathan Trimble, on our responsibility to raise awareness of social media addiction.
Analysis
Don’t let “brand” be the place money goes to die
Marketing is a tax for being unremarkable. Or is it?
