Why outdoor advertising is soaring in a digital world
Analysis
Brands need a physical and digital presence now that the playbooks of direct-to-consumer and Facebook have expired. As we stitch together a rainbow of channels to scale brands, 'traditional' channels like outdoor are experiencing a post-pandemic renaissance.
Not only has the connected capabilities of outdoor advertising caught up, but the ability to hold attention, inspire trust, and build reach is helping scale brands like no other. Here's a breakdown from Co-Founder and Strategy Partner, Rob Ward. Published in Mediapost.
