What Happens at And Rising

Every brand arrives at a slightly different stage with slightly different needs and we adapt the programme to meet very specific, nuanced needs. No two brands are ever the same.

Earlier-stage brands might need: 

• Brand positioning
• Naming
• Identity and design
• Brand idea
• Brand world/ user experience, on and off-product
  

Scaling brands may need to shift, evolve or pivot the existing brand design whilst going deeper on: 

• Brand strategies for scale
• Developing new channels or products
• Digital and media strategy
• Creative content 
• And beyond

Our programmes welcome anyone for whom their brand is a priority or future source of strength, including consumer brands, technology and business-to-business, including food and drink, fashion, luxury, products, apps, and fintech.

And Rising is centred on helping brands to really take off. They arrive at And Rising at all different stages; some are sketches on paper, whilst others have gained a foothold in the market. Regardless of where they begin, our programmes are shaped to ensure they leave ready to elevate to new heights. 

Many founders and marketers recall their time with And Rising as an intense phase of collaboration and enlightenment. More often than not, brands are astonished at just how capable they are when openly imagined. 

The ambience at And Rising is one of quiet passion and focus. For the duration of the programme, it's all about brand, round the clock. Every team member you meet here is unreservedly invested in your brand's success. 

Rising's customised programmes range from $50,000 to $200,000 in cost. Our level of engagement varies according to investment stage, brand size, and needs. 

And Rising also offers the opportunity for investment using Creative Capital, a services-for-equity model. Find out more.

When one And Rising brand does well, the whole community benefits. And Rising has scaled brands to successful exits worth over £1.7 billion. Because And Rising has the makings of a track record, investors and the media are often more willing to look at And Rising-backed brands, especially at the earlier stages.

Customised to each brand's needs, the programme itself is a unique mix of introspection, creation and actionable strategy. The strategy development and design process is influenced by expertise in unlocking teamwork.  

The first phase, Grounding, is arriving at the present moment - the market and the current situation. We get ourselves centred and set intentions for what's ahead. 

We then transition into Connecting, an expansive phase where we open up and develop empathy for our end users, but also for each other and the broader brand possibilities. 

The heart of our journey is the Growing stage. This is where creative exploration meets the strategies that matter - developing an approach that's going to best 'fit' our intentions.

Finally, the last stage Rising, converges all we've learned and the final outputs into a cohesive approach, creative asset bank and anything else needed to unlock a brand's next stage.

The experience echoes familiar working sessions, both intensive and yet relaxed. Don't be surprised if we weave in some breathwork, stretching and moments in nature. 

Every brand's needs are situational; it's good to talk early and often to establish the right priorities if these are unclear. Early-stage brands tend to focus on establishing a scalable brand identity and a clear proposition for a strong market debut, ensuring your content strategy effectively engages early adopters. As your brand grows, we address the challenges in enhancing your strategy and deepening audience connections, establishing new paths to growth. In the scaling phase, we prepare brands for expansion and larger marketing investment, ensuring your messaging aligns with diverse market opportunities and new paths to growth.

Much of what happens on the And Rising journey occurs outside of the process itself. Where it makes sense, we group brands together so that they can meet each other and benefit from each other's networks, experience and advice. 

We have our own weekly open-door session when we're available to meet and chat about whatever's on your mind.

'Weekly exhales' are held every Friday as the day ebbs towards a close; often, socially, it's a space carved out for brands to share and seek guidance.

What comes up in these sessions hinges on where a brand finds itself in that moment and the challenges that loom. It's a collective exhale to the week, where possibilities and pathways emerge amid laughter and safe, candid conversation. 

Each And Rising-backed brand is granted an exclusive place on Retreat & Rise Up. Held four times a year and set in the tranquil heart of Cabilla, Cornwall, this transformative experience merges wellness retreat with brand and venture planning. Over two immersive days, participants will rejuvenate amidst Cabilla's stunning landscapes, stay in luxury Koyts, connect, collaborate, and engage with a select group of forward-thinking leaders, founders, and marketers.

It's a unique opportunity to align personal well-being with brand evolution, ensuring both you and your ventures are poised for success. Dive deep into nature, inspiration, and strategy, ensuring the next stages of your journey are powered by clarity and purpose.