Join the brands making a difference. Our programmes have achieved successful exits totalling over £1.7 billion and rising.  

B_Corp Logo.svg

And Rising was the UK's first creative agency B Corporation&mdash;a movement of companies that actively balance people, profit and planet.

Fund Icon.svg

We are building the future's favourite brands.

And Rising | Strategy, design and creative studios for startups and scaleups.

Building the future's favourite brands. It's difficult, wonderful work. 


Connect

Start Designing Your Programme

title

color

paddingTopAndBottomDesktop

paddingTopAndBottomDesktopUnits

paddingTopAndBottomMobile

paddingTopAndBottomMobileUnits

paddingLeftAndRightDesktop

paddingLeftAndRightDesktopUnits

paddingLeftAndRightMobile

paddingLeftAndRightMobileUnits

gutterDesktop

gutterDesktopUnits

gutterMobile

gutterMobileUnits

imageColumn

Homepage Desktop

textColumn

And Rising invested in Batch, joining the team to focus on brand development, ultimately scaling to a wider audience. The main task was to better communicate the value proposition both visually and through the brand&rsquo;s messaging &ndash; getting consumers to understand that by waiting a few weeks for a made-to-order suit, they&rsquo;re able to save &pound;100s without compromising on quality or fit. And Rising are working with Batch to roll out a fresh design look and feel, updated logo, new e-commerce website and social media content strategy, just in time for the Batch 06 collection launch and the opening of a new flagship store in Covent Garden.

Design Description

Website Homepage

Batch Box

Batch Banner

Batch Brand 1

backgroundAndForegroundRow

backgroundColor

backgroundImage

backgroundVideo

foregroundText

Social Tiles

videoColumn

Logo Animation

Denim INK was chosen for the updated logotype, conceptually fitting Batch&rsquo;s needs within suiting, having been drawn and inspired by the bleeding that occurs within the screenprinting &amp; dying process.
Batch&rsquo;s wordmark is set in bold, with LDN having more prominence with a heavy underline. The logomark has been treated to mimic Denim INK, with softer external corners.

OOH 1

Clothes Tags

Text Animation 2

Text Animation 1

Text Animation 3

Shop Vinyl

Batch Brand 2

PDP Page

Batch

batch

Cut Header Comp 2-5X Speed.mp4

<div class="project__row__col col col-xxs-12 col-sm-6
 offset-xxs-0 offset-sm-3">
<div class="project__row__col__text content--html">
Enter Rally, ready to change the network game, on a mission to forge healthy connections and expand networks by ditching the drinks &amp; small talk in exchange for social workouts. Building a community of like-minded professionals who are ready to elevate their heart-rate in order to elevate the experience of networking. Curating spaces for people to find new contacts who fit with their values, and get fit in the process. From Rally runs to restorative yoga, social networkouts are the new way to meet your business match.
</div>
</div>
<div class="project__row__col col col-xxs-12 col-sm-6
 offset-xxs-0 offset-sm-3">
<div class="project__row__col__text content--html">&nbsp;</div>
</div>

Plend Animations

And Rising&rsquo;s task was to develop a modern, premium brand that would appeal to social professionals, borrowing design tropes from both the fitness industry and tech sector. From copywriting through to logo, brand identity and social assets, we brought Rally to life to give them a running start at reinventing networking.

Rally

rally

Colour Animation

Banners

Residences Logo Animation

It is our characteristics that make us who we are. They add colour, depth and vibrancy to life and should be celebrated. That&rsquo;s why Elysian create different, beautifully designed buildings &amp; interiors inspired by their local area. Many distinct types of generous, stylish apartments to choose from and own. With plenty of space and freedom to decorate.
Their Residences have green space, restaurants, bars, wellness centres with a gym, spa and swimming pool and a variety of classes. All with 24/7 support and security, a maintenance team, future-proofed, adaptable apartments and care if you ever need it.

Typeface Animation – GT Super Display

Typeface Animation – FK Kunst

Signage

Business Card

Inspired by galleries and art brochures, the design of Elysian Residences employs a blocking system that champions content, without impeding breathing room. The type system is robust, with headlines set in GT Super Display, and body copy set in FK Kunst. There is freedom to switch between the two, where contextually appropriate. The colour palette creates a visual narrative through neutral primaries, complemented by strong accent colours, which establish definition.

Elysian Description

Elysian Brand 1

OOH Manifesto

ER Envelope

The Elysian audience are extremely adverse to marketing of any kind, so a large part of our role was to create a tone of voice, messaging bank and photographic treatment that resonated with them. It is essential to show a quiet understanding of the audience, recognising them in the position of control/choice. Representing them as authentic, sociable, individual, positive, life-loving, cultured and independent.&nbsp;

Elysian Brand 2

Guidelines Animation

Elysian Residences

elysian-residences

Elysian Header Logo Animation_Small.mp4

By enabling citizens to have a say, building government partnerships and utilising scalable &amp; cost effective digital technologies, these platforms can ultimately improve government effectiveness and make services better for the people who need them. Wezesha is currently supporting the government of Tanzania with improving their public services, starting with the healthcare sector

By empowering people to master the menopause, and more broadly their hormones, through education and evidence-based treatment, Newson are hoping to vastly reduce the debilitating symptoms experienced by over 80% of women, as well as the billions lost to the UK economy each year due to the current 14 million work days going unworked.

And Rising&rsquo;s task was to develop a brand that felt accessible for all, appealing to both government decision makers and citizens alike, leaning on the digital nature of the product to convey their core value proposition - developing anonymous, free, SMS based feedback systems, gathering the opinions of millions of people affected by public services. The logomark references both the speech bubble associated with texting platforms and a joyful face - the ultimate benefit of improving healthcare and other government services. The vibrant orange colour palette connotes optimism, determination and transformation.

socials posts

Wezesha

wezesha

logo appear V3.mp4

Newson are on a mission to help women, trans men &amp; non-binary folk prepare for their next life stage, empowering them to learn about their body before, during and after it evolves. Educating people about the signs and symptoms of perimenopause so they&rsquo;re ready for the changes, the challenges, and can take ownership of the menopause when it arrives.

Our task was to consolidate Newson Health&rsquo;s existing products &amp; services under one unifying, distinct brand - Newson - creating a virtuous circle awareness ecosystem to reach more people. Using the territory, Knowledge is Empowering, we devised a warm, human but informative brand proposition and look &amp; feel that translates across the company&rsquo;s entire portfolio of offerings - from the consumer facing app and Dr Louise Newson herself, through to the physical clinics and research-focused foundation.

Newson

newson

Newson Full Logo Animation_3.mp4

Plend, are changing the game, for good. With the development of AI powered Plend Score, they can give people the chance of getting an affordable loan they deserve. They don&rsquo;t have to take a huge chance when we offer people an affordable loan. Plend can actually see their real spending habits and get an accurate picture of their financial situation and affordability.&nbsp;

The chance of people defaulting is much lower when they use open banking. Plend know they can pay the money back, they&rsquo;ve just not been given a chance by other lenders, often due to their postcode, profession or past. Ultimately, this bespoke process means they can give more people a chance they deserve to make the changes in their lives they&rsquo;re after.

Plend

plend

Plend_Project_Header_Small.mp4

videEmbedColumn

TV AD

We were tasked with distilling this founder-led, independent ethos into a new brand positioning, cementing the company&rsquo;s challenger heritage, expertise and devotion to oats. Their commitment without an expiry date to crafting simple, natural ingredients that are good for you into products that taste great led us to crown MOMA The Craft Oat Co.

Effectiveness

gridGallery

gallery

aspectRatioWidth

aspectRatioHeight

Sketches

The Barista&rsquo;s Choice campaign, running across TV, outdoor and digital channels, is the first iteration of the brand strategy. A perfectly symmetrical film in which the craft does all the talking, the creative playfully highlights how MOMA&rsquo;s barista-quality oat drink is perfectly crafted for expert and home coffee brews alike.

Storyboard

MOMA

moma

MOMA TOP VIDEO.mp4

And Rising is scaling Mous into the mainstream without compromise to its renegade roots &ndash; including Mous' first use of TV advertising. A live stunt &ndash; their biggest test ever &ndash; where 50 people threw their Mous-protected phones into the sky. The result? 0 damaged phones. Our ultimate goal: increase Mous' ability to enter adjacent product lines and push wide open the total assessable market.

Mous

mous

Comp 1_2.mp4

Yoto, the ad-free audio players that kids control are trying to help parents navigate this minefield. Bloomberg has just celebrated Yoto as one of the Top 25 UK Start-ups to Watch, a testament to the company&rsquo;s innovative approach to children&rsquo;s learning.&nbsp;

The Yoto team went through the And Rising brand development programme, with the first output being their first global ATL campaign in US, UK and France.

Yoto Assets

Yoto

yoto

Yoto_Header_01.mp4

may contain traces of sunshine

&nbsp;
We created a premium, taste-led brand that gives Kettle Chips a run for their money. 
An achingly simple, two-tone, colour-led brand. So simple it&rsquo;s fancy. And when the brand achieved distribution in Waitrose we created a fancy awareness campaign - proximity OOH, paid social, such special build and a pop-up in Soho that broke Tik-Tok and had people queuing around the block for crisps!

Oh what a time to be a crisp!

In the first 4wks after our campaign, Waitrose base rate of sale was up 55%, which is especially impressive as the rest of the fried crisp category was on promo then. 
<ul class="ul1">
<li class="li1" style="text-align: left;">#1 number new crisp &amp; #1 new snack brand to have launched into retail 2022</li>
<li class="li1" style="text-align: left;">top 2% of all snack brands for retail sales value growth in Nov from less than 2% distribution</li>
<li class="li1" style="text-align: left;">5m+ TikTok impressions &amp; 35,000 email subscribers</li>
</ul>

OOH Insight

SR Lineup

&nbsp;
We created custom punctuation glyphs for simply roasted, utilising the potato stamp to create unique letterforms.

two image row (custom typeface)

emptyColumn

TRUFFLE

simply roasted

simply-roasted

&nbsp;
We unearthed a name and grew a brand that celebrated the joy of eating an allergen-free snack for the first time. * is a dangerous sign, especially for people with allergies. Beam&rsquo;s logo mark was created by filling an asterisk with Beam&rsquo;s main ingredient &ndash; sunflower seeds &ndash; turning it into a beaming sun for everyone.

May contain traces of sunshine

beam bar

two image row (tastes beamy)

sideScrollingGallery

your new side chick

two image row (a little bit of sunshine in your pocket)

Beam 

beam

BEAM WEB HEAD.mp4

DUO LOGO.jpeg

<div class="page" title="Page 2">
<div class="layoutArea">
<div class="column">
Duolingo came to us to launch their first piece of communication outside of the US, both to make more people in the UK aware of the app&rsquo;s cute but grumpy owl, Duo, but also to re-engage lapsed users. We took over London with Duo at the heart of the campaign.
</div>
</div>
</div>

Intro Text

<div class="page" title="Page 2">
<div class="layoutArea">
<div class="column">
In the UK, and London in particular, we waste a remarkable amount of hours every day commuting, scrolling, and waiting around. We wanted to harness these moments with tactical placements at train stations, on the tube, in taxis and at bus stops to help Brits use their time more wisely &ndash; learning a new language with Duolingo.
&nbsp;
We saw a 5% uplift in re-engaged lapsed users, as well as a 6% uplift in new users, and brand consideration increased by 12%. Earned media stories increased by 60% month on month during the campaign.
</div>
</div>
</div>

Insight

Duolingo

duolingo

<div class="page" title="Page 2">
<div class="layoutArea">
<div class="column">
<div class="page" title="Page 1">
<div class="section">
<div class="layoutArea">
<div class="column">
&nbsp;
Our starting point was uncovering the brand&rsquo;s purpose: Vivera believe that life is better when you eat less meat. The strategic break-through was not viewing the brand through the narrow lens of vegan or even vegetarian. Instead the huge opportunity being the people looking to reduce the amount of meat they are eating. Vivera was positioned to help and mobilise these people to make their change, however small. Whilst making them feel part of a bigger movement, which we called the Goodness Revolution - good taste, good for you &amp; good for the planet.
</div>
</div>
</div>
</div>
</div>
</div>
</div>

Goodness Revolution

Vivera

vivera

VIV CHOMP.mp4

SB_Lockup.svg

Brand investment proved in both the US and UK that TV can drive new audiences to its online store &ndash; Sweaty Betty saw a 63% increase in web traffic, 8% increase in brand awareness and 26% increase in purchase intent. Sweaty Betty was acquired for $410 million by Wolverine.

Campaign Effectiveness

Sweaty Betty

sweaty-betty

We were tasked with assessing and evolving the Praxis Network&rsquo;s messaging hierarchy, brand identity and website experience in order to align with his business proposition &ndash; helping executive leaders of companies across the globe align their business behind its purpose to improve performance. The Praxis Method, Jonathan&rsquo;s secret sauce, allows leadership teams to put theory into practice &ndash; to ask the right questions, have better conversations and make the best choices possible in an uncertain business environment.

The new brand is refined, accessible &ndash; not just for academic types! &ndash; and visually plays on the idea of alignment. The logomark combines the bowl of the letter 'P' of Praxis with a print registration mark, used to align ink when printing, improving precision. The colour palette nods to his academic background, incorporating both Oxford and Cambridge blues.&nbsp;

Praxis Animation

The Praxis Network

the-praxis-network

Project_Header_NoBlur_Fade.mp4

Sketch

And Rising's advantage is having media and creative under one roof. With creative approach locked, the media strategy followed And Rising's hyper-targetted broadcast approach where small brands appear really big to an audience mapped to store locations.We also wanted to ensure consumers experienced the brand across numerous touchpoints in highly visual ways, deploying formats that allowed for back-lighting and animation. Using tech, we're able to geo-locate both out-of-home and digital channels, alongside in-store to give the brand the stature of a broadcast launch, whilst driving early adoption and rate of sale.&nbsp;

Rachelli OOH 1

Rachelli

rachelli

RACHELLI CASE STUDY HEADER_1.mp4

TV AD - MERMAN

TV AD - CUPID

TV AD - ZEBRA

In-depth research revealed that our behaviour around our finances is irrational and when it comes to credit score checking it was unfamiliar and often feared by most consumers. As such, the ClearScore brand needed to be a reassuring, transparent and calm haven where people could quickly and simply access their credit score. This led to the choice of transparencies and beautiful natural landscapes, as well as a simple &lsquo;donut&rsquo; to reveal people&rsquo;s scores rather than Experian&rsquo;s shame inducing indicator.&nbsp;

Copy 1

STILLS

Growth was unlocked by communicating this proposition &amp; branding to the world with reach and scale. High cut-through TV creative enabled rapid customer acquisition (12 million users over 5 years). Now we are taking them from credit checking (sub prime) to marketplace (prime). To unlock the next stage of growth we&rsquo;ve repositioned ClearScore as Collaborator, not aggregator.&nbsp;

Copy 2

TV AD - MOUSSE PARK

TV AD - MOUSSE BATHTIME

TV AD - MOUSSE THUNDER

ClearScore

clearscore

CS_Header_01.mp4

&nbsp;
Pollypay is a lightning fast, near zero fees consumer payments platform. Its superpower: micropayments. Through entirely new economic distributions of value, Pollypay can play a role in rewriting the internet. Read the landscaping analysis behind our investment here. Our start point: raw blockchain code and the ambition to talk to the world about it. Both naming and design codes needed to achieve what Pollypay does &ndash; bring the future into the present. Some elements of Pollypay feel like they were always there and others invite you to re-question everything around you for the better.

Small Change

PP CARD.gif

Spinning Card

OOH Portrait

TWO – Wait list & Notification

Brand Guidelines

Instagram Tiles

OOH Landscape

pollypay

PP HEAD.gif

Serve

&lsquo;Drink to the future&rsquo; was Seedlip&rsquo;s first national brand investment &ndash; using beautiful ingredients, design and simple, inspirational language. Preparing Seedlip for acquisition by Diageo, this investment alone drove a 12% uplift in awareness, and Seedlip&rsquo;s most popular Grove 42 variant quadrupled sales to &pound;2.4 million.

Seedlip 

seedlip

If you&rsquo;ve ever known someone with a problem, you know it&rsquo;s best not to lecture them. Instead for one campaign we tapped into that most powerful of instincts &ndash; rebellion. By positioning the &lsquo;voice of gambling&rsquo; as a sinister, manipulative force, we were able to motivate young problem gamblers to get help.