Rise Up-date | HOWND, Sweaty Betty, The Simple Root.
Update
We're thrilled to share news of our investment in HOWND, a direct-to-consumer plant-powered pet food. In Moo's Law, investor Jim Mellon identified HOWND as a movement of companies taking advantage of plant-based technologies in a revolution as significant as the microchip.
Other Partner Highlights
Sweaty Betty is acquired for $410 million in an all-cash transaction by Wolverine, taking the brand into the US. Forbes
In partnership with Pilot Lite Ventures and McCain, we've created The Simple Root - a new plant-based food brand that's allergy-free. The Grocer
ClearScore launches a second transformational technology with DriveScore - the new way to buy car insurance.
EdTech Apprentice Nation approaches its Autumn content drop and outlines the challenges of the next generation. Music Week
Native Snacks launches the world's first 100% vegan prawn cracker. VeganFood
Fiils, the re-fillable beauty company, and its founder Anna Priadka on scaling their brand. Courier
Squeaky Bean experiments with social commerce in the world's first foodie house for influencers. Vegconomist
Crosta & Mollica goes live with digitally targeted outdoor at scale. Clear Channel
Duolingo's IPO is named one of the most promising of the year. Seeking Alpha
What’s On Our Mind
Jonathan, CEO, was interviewed about And Rising's arrival in LA. dot.LA
Rob, Strategy Partner, taught marketing folk at Copy Club about the new powers of connected TV and digital outdoor.
On Oct 12th, 6:30 pm, Adrienne, Head of Investments, is speaking on raising a fund for clean and conscious brands. The Purposeful Project
What we're into that you need to be
The radical elegance of memes for hard-to-describe feelings. UX Collective
Your next desk could be in the middle of a forest. Fast Company
Creative capital is the secret sauce, not venture capital. TechCrunch
Whatnot becomes the first Livestream shopping unicorn. Modern Retailer
TikTok just reached a billion users. TikTok
It's hotting up - Shopify just beat Amazon on one key metric. Business Insider
Unlimited money is holding big tech back. NY Times
