The LA-Rising Fund is now open

Welcome.

And Rising is one of Europe’s leading early-stage brand investors. We back ambitious founders developing aspirational new brands that impact positively.

And Rising has opened a $2 million creative capital fund, LA-Rising, for a limited number of LA-based early-stage companies to take their brands to the next level.

Ideas that help the world rise-up

We founded And Rising in London, but LA has always been a second home for us, from Halo Top, Popchips to RockCorps. We love the symmetry and asymmetry the cities offer each other. We invest in brands that can join in and thrive from our unique collective, a set of experiences and an outlook not available to them locally.

Our fund philosophy sets the context for everything we do: we focus on consumer products, tech and direct-to-consumer brands that are clean, conscious and creative. You can check out our current partner list, which shows the range of categories where creative capital works hardest.

How creative capital works

The creative capital model works as an exchange of services and expertise for equity. It turns a great product into a great brand earlier in the growth cycle to scale more rapidly and resiliently. Creative capital is a more patient and equity-efficient alternative to traditional capital in achieving these outcomes.

How you use it

Investments join our portfolio of brands and gain access to a team as if it was their own,  including strategy, comms planning, social commerce, media buying and access to our highly regarded creative and design studios.

Ventures engage in one of two programmes of work:

Early-stage: futures planning, brand strategy and development, building up valuable communities around the product and achieving fast, front-runner brand-market fit

Scaling: marketing strategy and communications planning, developing and delivering globally relevant campaigns to expand rapidly, acquiring new audiences, building up valuable brand equity

Whilst the number one priority is to unlock the right kind of investible growth, Founders and their teams thrive on the flow of ideas, broader network support and belief just as much.

"We invest in brands that can join in and thrive from our unique collective, a set of experiences and an outlook not available to them locally."

Specific criteria

We’re looking for early-stage, post-revenue brands that have a global appetite.

For scaling brands that are ready to test-market in the UK/ Europe, we can provide the option of a fully integrated remote UK launch from a zero-based budgeting approach.

Please note that creative capital works best to augment existing marketing spend or as part of a forthcoming raise for marketing investment, typically greater than $250k. The youngest brand in our portfolio will achieve just under $500k annual revenue in its second year, and the largest just over $145 million.

We are a B Corporation with a focus on brands that are clean and conscious.

To find out more or submit a pitch deck:

Please send a short email to la-rising@andrising.com using this format:

To: la-rising@andrising.com

Subject: LA-RISING: name of the venture

Please include:

• what your venture is and does
• growth stage
• the priority creative capital can address for you
• any relevant links
• an up-to-date pitch deck

For any pitch decks submitted we will respond with an initial indication of interest within seven days, and if positive, follow-up conversations will happen on a rolling basis.

We look forward to hearing from you.