Heineken Acquires Significant Share in Served, Joining Forces in a Refreshing Partnership

The acquisition of a significant minority stake in Served by Heineken marks a turning point for our creative capital fund here at And Rising. We're thrilled to be partnered with and invested in Served since its seed round. As Heineken's first investment into a brand beyond beer, Served is a fast-scaling addition to Heineken's portfolio. We're thrilled at the news and can't wait for the journey ahead. Over the next four years, Served is on track to achieve a valuation well over £100 million. Investing alongside Ellie Goulding was a landmark moment. Their secret? Brand before day one. To find out how creative capital works or to submit a pitch deck, get in contact with adrienne@andrising.com  🚀

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Read the official press release here.