Rise Up-date | Immunity, SimplyCook, NIO Cocktails and more
Update
April 2021
Tonic Health: as the trees are blossoming, the colour of our own lives promising to return; the future now lies in immunity. Tonic’s sales have risen sharply via national listings, an emerging digital community and its first national ad campaign.
Other Partner Highlights
2021 is up and away: SimplyCook has been acquired by Nestlé marking a scaling milestone for Oli Ashness and team. The Drum
‘Clean comfort foods’ are on the rise: delighted to announce our investment in Native Snacks.
Life for Papier’s Sophie Agar doesn't work in straight lines. Her Hustle
Our rebrand for MuscleFood is now live, syncing diet to goals.
Sweaty Betty becomes a $175m athleisure brand. Forbes
Vivera goes mainstream with Domino’s first-ever vegan collaboration.
Our work with NIO Cocktails dominated the 2021 TV Summit. Campaign
What’s On Our Mind
Look out for Rob’s talk on Connected TV including insider results and insight. 13 May at The Copy Club.
And Rising published the trendlines on streaming that no-one's exploiting yet.
Podcast: Jonathan talked to Dealmakers about all things Creative Capital. In Nathan Anbiba's words: “you will love this conversation”.
What You Need To Know
Confused about NFTs? Here's the creators guide. Creative Bloq
Millennial pink is dead: unpacking Gen Z’s imperfect, bright and apologetic aesthetic. Glossy
Why start-ups need bricklayers and architects. Founder Collective
Not all network effects are created equal. Andreessen Horowitz
Li Jin breaks down the creator economy as Substack and Patreon soar. HBR
No surprises, it’s time to press on the accelerator gently, says Sequoia.
