It all happens at Workspace.

For this campaign, we set out to reimagine Workspace, not just as a provider of flexible office space, but as the spark that fuels real business growth and creativity.

Running throughout 2025 across BVOD, radio, OOH, and digital, the campaign shows that when businesses find the right environment, transformation follows. It’s a celebration of what happens when companies have the space and the freedom to thrive.

At the heart of it is a simple truth:

If your business feels stuck in the wrong place, try Workspace. With your own space and your own people, your business can really happen.

We positioned Workspace as a challenger against more corporate competitors like Regus: confident, energetic, and characterful rather than polished and predictable.

This campaign wasn’t a rebrand, but a brand evolution. By introducing a bold hit of pink and a catchy jingle, we injected new life and attitude into the existing brand world, giving Workspace a sense of personality and momentum that reflects the businesses within it.