The revolution starts Smol.

Sometimes you think, I should be doing more for the planet. Other times, what’s the point? These little things don’t really matter.

That quiet, relatable moment of doubt became the heart of smol’s latest campaign: a series of five simple, insightful, single-shot films directed by Ben Perry and produced with Armoury and Arthur & Martha.

Each film captures the inner dialogue we all have about making a difference and gently reminds viewers that the small things really do add up.

This was smol’s first move into top-of-funnel brand marketing, running across YouTube, Instagram, and Facebook.

The result? A campaign that’s honest, human, and true to smol’s mission: proving that doing good doesn’t have to feel hard, or pointless, it just has to start smol.