Batch.
Raise the standard.
Batch is a brand that understands how important it is to feel good in your clothes. But dressing well often comes at a cost – not just financially, but also the mental effort of deciding what to wear. Batch takes the stress out of getting dressed, creating effortless hero pieces you can rely on time and time again. Style curated with intention, solving the ‘what to wear when you want to look good’ dilemma.
And Rising invested in Batch, joining the team to focus on brand development, ultimately scaling to a wider audience. The main task was to better communicate the value proposition both visually and through the brand’s messaging – getting consumers to understand that by waiting a few weeks for a made-to-order suit, they’re able to save £100s without compromising on quality or fit. And Rising are working with Batch to roll out a fresh design look and feel, updated logo, new e-commerce website and social media content strategy, just in time for the Batch 06 collection launch and the opening of a new flagship store in Covent Garden.
Denim INK was chosen for the updated logotype, conceptually fitting Batch’s needs within suiting, having been drawn and inspired by the bleeding that occurs within the screenprinting & dying process.
Batch’s wordmark is set in bold, with LDN having more prominence with a heavy underline. The logomark has been treated to mimic Denim INK, with softer external corners.
