Traditional networking needs a glow-up. Cheap wine, chit chat, cookie cutter events that give you deja vu. Professionals are craving meaningful interactions and invigorating experiences that don’t leave them bored, or with a hangover.
Enter Rally, ready to change the network game, on a mission to forge healthy connections and expand networks by ditching the drinks & small talk in exchange for social workouts. Building a community of like-minded professionals who are ready to elevate their heart-rate in order to elevate the experience of networking. Curating spaces for people to find new contacts who fit with their values, and get fit in the process. From Rally runs to restorative yoga, social networkouts are the new way to meet your business match.
And Rising’s task was to develop a modern, premium brand that would appeal to social professionals, borrowing design tropes from both the fitness industry and tech sector. From copywriting through to logo, brand identity and social assets, we brought Rally to life to give them a running start at reinventing networking.