The Praxis Network.
Align behind your purpose.
Professor Jonathan Trevor, founder and managing director of the Praxis Network, came to us with a problem. Despite his academic career at Oxford University, acclaimed published books and consultancy work all focusing on the importance of business alignment, he hadn’t had time to turn his attention to his own brand. Was it fit for purpose or could it be realigned to better appeal to his audience?
We were tasked with assessing and evolving the Praxis Network’s messaging hierarchy, brand identity and website experience in order to align with his business proposition – helping executive leaders of companies across the globe align their business behind its purpose to improve performance. The Praxis Method, Jonathan’s secret sauce, allows leadership teams to put theory into practice – to ask the right questions, have better conversations and make the best choices possible in an uncertain business environment.
The new brand is refined, accessible – not just for academic types! – and visually plays on the idea of alignment. The logomark combines the bowl of the letter 'P' of Praxis with a print registration mark, used to align ink when printing, improving precision. The colour palette nods to his academic background, incorporating both Oxford and Cambridge blues.