Sweaty Betty is empowering women everywhere.
Sweaty Betty’s brand captures the joy of the product experience – the fabrics, patterns, fit and the empowering feeling you get when wearing them – translating that brand love to women everywhere.
Brand investment proved in both the US and UK that TV can drive new audiences to its online store – Sweaty Betty saw a 63% increase in web traffic, 8% increase in brand awareness and 26% increase in purchase intent. Sweaty Betty was acquired for $410 million by Wolverine.