Rachelli.
A spoonful of Italy.
Rachelli, an authentic Italian family dessert company part of the Emmi group, came to us to launch their premium quality Italian desserts into the UK.
To introduce Rachelli to Waitrose customers for the first time, we devised the ‘A spoonful of Italy’ platform – a 2023 reimagining of romantic Italian art-deco posters. Illustrated by Maxime Mouysset, the posters are a playful, transportative and nostalgic view of the Italian landscape. A visual so good, you will want to dig your spoon in. Lovingly crafted with the finest quality ingredients, both Rachelli’s tiramisu and these posters are Italian classics, uplifted.
And Rising's advantage is having media and creative under one roof. With creative approach locked, the media strategy followed And Rising's hyper-targetted broadcast approach where small brands appear really big to an audience mapped to store locations.We also wanted to ensure consumers experienced the brand across numerous touchpoints in highly visual ways, deploying formats that allowed for back-lighting and animation. Using tech, we're able to geo-locate both out-of-home and digital channels, alongside in-store to give the brand the stature of a broadcast launch, whilst driving early adoption and rate of sale.