LPS are keeping trains on track with high-speed rail cleaning laser technology.
Every autumn, tonnes of leaves fall on railway lines. When they’re crushed, a dangerous oily layer forms that causes trains to lose grip. Drivers can’t effectively and safely accelerate and brake, leading to severe delays, unsafe journeys, and unnecessary costs of £345 million every year in the UK alone. LPS are a team of world-class engineers creating innovative rail cleaning laser technology that keeps trains on track. They’re laser focused on keeping leaves off the line and trains running on time, whatever the weather.
LPS came to us with a high performing product - the LaserTrain - and a drive to disrupt the traditional B2B train category. We developed a brand identity and voice that reflects the cutting edge technology they’ve developed to wave goodbye to delays and slippery conditions, while simplifying the technical language around the offering to ensure potential customers are on the same wavelength.
After a successful brand launch across press, digital, social, website, LPS have completed a test with Network Rail, proving that their LaserTrain was able to efficiently clean lines at speeds up to 60 mph.