Crosta & Mollica is deliciously simple, authentic, Italian food.

In a competitive category that offers multiple premium brands for the same usage occasions, we needed to raise awareness with the right audience (mindful cooks, foodie families, modern explorers and moment makers) in locations where they had distribution.

This required an approach that would return appreciable benefit to both long-term brand metrics and short-term sales. Connected TV, proximity OOH and geolocated paid social allowed us to deliver the brand power of TV, with the precision of data-driven digital targeting.