The digitisation of childhood has brought a whole raft of new fears for parents making 'independent play' harder than ever. With everything from inappropriate content, information overload, safety and mental health concerns to name but a few, the road to granting true independence to our children is harder than ever.
Yoto, the ad-free audio players that kids control are trying to help parents navigate this minefield. Bloomberg has just celebrated Yoto as one of the Top 25 UK Start-ups to Watch, a testament to the company’s innovative approach to children’s learning.
The Yoto team went through the And Rising brand development programme, with the first output being their first global ATL campaign in US, UK and France.