simply roasted is the
20 million pound crisp.
10 years in the making. Patent protected technology. The first HFSS compliant crisp. Real sliced potato. Roasted, not fried. All natural ingredients. 50% less fat. 25% less salt. 99 cals or under. Simply better crisps that finally solve the snacking dilemma. The best thing since sliced potato.
We created a premium, taste-led brand that gives Kettle Chips a run for their money.
An achingly simple, two-tone, colour-led brand. So simple it’s fancy. And when the brand achieved distribution in Waitrose we created a fancy awareness campaign - proximity OOH, paid social, such special build and a pop-up in Soho that broke Tik-Tok and had people queuing around the block for crisps!
In the first 4wks after our campaign, Waitrose base rate of sale was up 55%, which is especially impressive as the rest of the fried crisp category was on promo then.
- #1 number new crisp & #1 new snack brand to have launched into retail 2022
- top 2% of all snack brands for retail sales value growth in Nov from less than 2% distribution
- 5m+ TikTok impressions & 35,000 email subscribers
We created custom punctuation glyphs for simply roasted, utilising the potato stamp to create unique letterforms.