Newson.
Prepare for the best.
Menopause affects 51% of society, and yet millions of women are unaware of the symptoms and treatments that could enable them to suffer less & live more.
Newson are on a mission to help women, trans men & non-binary folk prepare for their next life stage, empowering them to learn about their body before, during and after it evolves. Educating people about the signs and symptoms of perimenopause so they’re ready for the changes, the challenges, and can take ownership of the menopause when it arrives.
By empowering people to master the menopause, and more broadly their hormones, through education and evidence-based treatment, Newson are hoping to vastly reduce the debilitating symptoms experienced by over 80% of women, as well as the billions lost to the UK economy each year due to the current 14 million work days going unworked.
Our task was to consolidate Newson Health’s existing products & services under one unifying, distinct brand - Newson - creating a virtuous circle awareness ecosystem to reach more people. Using the territory, Knowledge is Empowering, we devised a warm, human but informative brand proposition and look & feel that translates across the company’s entire portfolio of offerings - from the consumer facing app and Dr Louise Newson herself, through to the physical clinics and research-focused foundation.