For simple pleasures,
Simply Cook.
It’s the simple things in life that are the most extraordinary. Extraordinary food is one of life’s simple pleasures, and for many, so is the act of cooking it. But busy lifestyles and the rising cost of living adds complexity to the mix. Life often gets in the way, especially during the week, making cooking at home or trying new recipes feel like an expensive chore.
SimplyCook makes the simple pleasure of home cooking simple again. 3 pots of pleasure deliver delicious to your dinner table in under half an hour, using only the perfect amount of effort. 100s of affordable, easy-to-follow recipes from unexpected cuisines are helping the nation rediscover the pleasure of home cooking. From Cuban prawn pasta to Japanese seared steak, there’s something for every taste.
We were tasked to reposition SimplyCook to better fit the booming meal kit market, developing a tone and visual identity that will future-proof the brand in a tactical, offer-led category. SimplyCook relaunched the brand in early 2023 across all touchpoints – website, digital & social ads, postage box, welcome brochure, affiliate marketing – ensuring brand consistency reflective of the new strategic positioning.