Papier are inspiring people to make more meaningful connections.
Papier’s mission is to inspire people to connect, more often and more meaningfully. Beautiful design is at the heart of the Papier brand, from sight to touch, the visceral experience of the product lives up to this central brand quality. From the start, we created brand value in the beauty, experience, sounds and sensations of putting pen to paper and sending love through the letterbox: beautiful, real and analogue.
Through careful allocation of marketing spend to connected TV, Papier witnessed a 300% uplift in sales. TV proved to be a highly effective channel, driving both brand acquisition and retention value, fuelling a $50 million Series C raise to take the brand global.