MOMA. The Craft Oat Co.
MOMA was founded in 2006 in a railway arch in Deptford, where they still live today. Obsessed with oats since the beginning, they hand-craft the tastiest products like porridge & granola from the finest quality, British jumbo oats. With skill and care, they turn the humble oat into something special, perfect for those hungry for better. Dissatisfied with the alternative milks available, they recently turned their hand to developing award-winning oat drinks.
We were tasked with distilling this founder-led, independent ethos into a new brand positioning, cementing the company’s challenger heritage, expertise and devotion to oats. Their commitment without an expiry date to crafting simple, natural ingredients that are good for you into products that taste great led us to crown MOMA The Craft Oat Co.
The Barista’s Choice campaign, running across TV, outdoor and digital channels, is the first iteration of the brand strategy. A perfectly symmetrical film in which the craft does all the talking, the creative playfully highlights how MOMA’s barista-quality oat drink is perfectly crafted for expert and home coffee brews alike.