Devoted to delicious.
Driscoll’s are devoted to berries. In fact, they’ve been committed to quality for over 100 years. A family run business from the very beginning, every grower, harvester and grocer who joins the Driscoll’s family shares their dedication to delighting customers with only the freshest, juiciest organic berries nature can offer. Everyone at Driscoll’s is an expert in their field, devoted to their craft, and as a result, one punnet is all it’ll take for you to be devoted too.
Driscoll’s are the largest fruit brand in America, and And Rising were brought into the berry patch to support them with launching into the UK market. Working in partnership with TomorrowBrands, the task was to develop a creative platform appealing to a mass audience dissatisfied with the quality of berries in the fruit aisle, which could then be rolled out across both above and below the line channels. From internal manifesto and in-store point of sale to the world’s first social-powered vending machine berry billboard, we wanted to land that Driscoll’s are devoted to delicious in a vibrant, playful fashion.
The result? A big, juicy hello to the UK, brightening up the streets of London and beyond. Next up, taking the positioning back across the pond.