Clearspring.
Join the family.
Clearspring is the pioneering family business behind the UK's most loved organic and plant-based foods. We repositioned the brand, built the big idea, and launched the biggest campaign in its 33-year history.
Clearspring had over 300 products, a 33-year heritage, and a story hiding in plain sight: it's a real family business, run by the Dawsons, working with producers who are families themselves. We put that truth at the centre of everything, then turned it into a content engine and an ATL campaign reaching millions.
Caring like a family
The repositioning starts with a simple belief: if we care for food the way we care for family, everyone benefits. People, producers and the planet. Family ownership is what lets Clearspring think long term, choose partners with care and make decisions with future generations in mind. We made family the cornerstone of the brand, and distilled the invitation into three words: Join the family.
The Clearspring Family Kitchen
The big idea puts the real Dawson family front and centre. The Clearspring Family Kitchen is a series of seasonal, plant-based recipe videos made by the family themselves; simple, authentic dishes for weeknight dinners and dinner parties alike. No fuss, no expertise needed. Themed around the seasons, from fresh spring bowls to cosy autumn soups, it's an open invitation to anyone who cares about real, honest food to pull up a chair.
From the family kitchen to the streets of London
We took the idea above the line with Clearspring's largest ever campaign: billboards, Tube advertising and outdoor posters across London, Bristol, Brighton and Birmingham, plus branded London taxis running a live sampling campaign, delivering over 60 million impressions. The campaign spotlights two hero products, the UK's number one ambient tofu and the award-winning Organic Japanese Matcha, and even stars sisters Maria and Lisa Dawson in the ads. From our family to yours, out loud and everywhere.