Here’s a great new healthy snack idea: crisps.

Here’s a great new healthy snack idea: crisps.

Here’s a great new healthy snack idea: crisps.

Here’s a great new healthy snack idea: crisps.

Can you believe that most efforts to make a healthier crisp avoid using the whole potato itself?  Mindful Snacker, backed by Pilot Lite Ventures, took on the tough R&D challenge to revisit this 100-year-old staple. It took time, patience, and deep investment, involving lengthy experiments with different cooking techniques at scale. The journey took them back to the future: a ground-breaking process involving roasting the potato, the whole potato, and nothing but the potato. The result is a new, natural and deliciously healthy crisp with 50% less fat and no nasties. The brand’s design uses iconic potato-shaped graphics and a fresh colour palette that’s Instagram ready. It’s a stripped-back, Apple-like design, made friendly and delicious. The new crisp is here. You can read more about our investment in clean comfort foods here..

Can you believe that most efforts to make a healthier crisp avoid using the whole potato itself?  Mindful Snacker, backed by Pilot Lite Ventures, took on the tough R&D challenge to revisit this 100-year-old staple. It took time, patience, and deep investment, involving lengthy experiments with different cooking techniques at scale. The journey took them back to the future: a ground-breaking process involving roasting the potato, the whole potato, and nothing but the potato. The result is a new, natural and deliciously healthy crisp with 50% less fat and no nasties. The brand’s design uses iconic potato-shaped graphics and a fresh colour palette that’s Instagram ready. It’s a stripped-back, Apple-like design, made friendly and delicious. The new crisp is here. You can read more about our investment in clean comfort foods here.

Can you believe that most efforts to make a healthier crisp avoid using the whole potato itself?  Mindful Snacker, backed by Pilot Lite Ventures, took on the tough R&D challenge to revisit this 100-year-old staple. It took time, patience, and deep investment, involving lengthy experiments with different cooking techniques at scale. The journey took them back to the future: a ground-breaking process involving roasting the potato, the whole potato, and nothing but the potato. The result is a new, natural and deliciously healthy crisp with 50% less fat and no nasties. The brand’s design uses iconic potato-shaped graphics and a fresh colour palette that’s Instagram ready. It’s a stripped-back, Apple-like design, made friendly and delicious. The new crisp is here. You can read more about our investment in clean comfort foods here.

Can you believe that most efforts to make a healthier crisp avoid using the whole potato itself?  Mindful Snacker, backed by Pilot Lite Ventures, took on the tough R&D challenge to revisit this 100-year-old staple. It took time, patience, and deep investment, involving lengthy experiments with different cooking techniques at scale. The journey took them back to the future: a ground-breaking process involving roasting the potato, the whole potato, and nothing but the potato. The result is a new, natural and deliciously healthy crisp with 50% less fat and no nasties. The brand’s design uses iconic potato-shaped graphics and a fresh colour palette that’s Instagram ready. It’s a stripped-back, Apple-like design, made friendly and delicious. The new crisp is here. You can read more about our investment in clean comfort foods here.

Can you believe that most efforts to make a healthier crisp avoid using the whole potato itself?  Mindful Snacker, backed by Pilot Lite Ventures, took on the tough R&D challenge to revisit this 100-year-old staple. It took time, patience, and deep investment, involving lengthy experiments with different cooking techniques at scale. The journey took them back to the future: a ground-breaking process involving roasting the potato, the whole potato, and nothing but the potato. The result is a new, natural and deliciously healthy crisp with 50% less fat and no nasties. The brand’s design uses iconic potato-shaped graphics and a fresh colour palette that’s Instagram ready. It’s a stripped-back, Apple-like design, made friendly and delicious. The new crisp is here. You can read more about our investment in clean comfort foods here.

Creative Capital

Brand Identity

Marketing Strategy

Digital Experience

Creative Production

Packaging Design

Media

Advertising

Retail

Creative Capital

Brand Identity

Marketing Strategy

Digital Experience

Creative Production

Packaging Design

Media

Advertising

Retail

Creative Capital

Brand Identity

Marketing Strategy

Digital Experience

Creative Production

Packaging Design

Media

Advertising

Retail

Creative Capital

Brand Identity

Marketing Strategy

Digital Experience

Creative Production

Packaging Design

Media

Advertising

Retail

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CRISPS PACKS ALL MOTION
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