SimplyCook

SimplyCook

SimplyCook

SimplyCook

We met founder Oli Ashness in 2018, during the early stages of SimplyCook - a product that closes the gap between recipe content and chopping board with a simple box of pre-mixed flavour pots delivered directly to your door. Like other successful disruptors, SimplyCook’s is rooted in modern DTC value creation: unique product design, seamless user experience, brilliant fulfilment, insightful use of first party data and a recurring revenue model. We took care of Simply Cook’s brand and marketing investments early, making sure it could scale past early fans who are often over-enthusiastic about subscription-based novelties. Helping correctly position the SimplyCook brand enabled us to build distinctive brand value from the get-go, crossing over into supermarket distribution as well.

As an early adopter to TV, SimplyCook developed brand comms with And Rising that reached new audiences and acquired valuable new customers. The creative approach deployed the food cues the mass market had come to expect, but avoided the dying ‘stand and stir’ approach of traditional brands, giving the brand pace amongst an ever-rising Instagram food community.

SimplyCook was acquired by Nestlé in Spring 2021, and will be a significant new asset with a sizable opportunity for brand-extension within their portfolio. Read more about their successful journey with us here.

We met founder Oli Ashness in 2018, during the early stages of SimplyCook - a product that closes the gap between recipe content and chopping board with a simple box of pre-mixed flavour pots delivered directly to your door. Like other successful disruptors, SimplyCook’s is rooted in modern DTC value creation: unique product design, seamless user experience, brilliant fulfilment, insightful use of first party data and a recurring revenue model. We took care of Simply Cook’s brand and marketing investments early, making sure it could scale past early fans who are often over-enthusiastic about subscription-based novelties. Helping correctly position the SimplyCook brand enabled us to build distinctive brand value from the get-go, crossing over into supermarket distribution as well.

As an early adopter to TV, SimplyCook developed brand comms with And Rising that reached new audiences and acquired valuable new customers. The creative approach deployed the food cues the mass market had come to expect, but avoided the dying ‘stand and stir’ approach of traditional brands, giving the brand pace amongst an ever-rising Instagram food community.

SimplyCook was acquired by Nestlé in Spring 2021, and will be a significant new asset with a sizable opportunity for brand-extension within their portfolio. Read more about their successful journey with us here.

We met founder Oli Ashness in 2018, during the early stages of SimplyCook - a product that closes the gap between recipe content and chopping board with a simple box of pre-mixed flavour pots delivered directly to your door. Like other successful disruptors, SimplyCook’s is rooted in modern DTC value creation: unique product design, seamless user experience, brilliant fulfilment, insightful use of first party data and a recurring revenue model. We took care of Simply Cook’s brand and marketing investments early, making sure it could scale past early fans who are often over-enthusiastic about subscription-based novelties. Helping correctly position the SimplyCook brand enabled us to build distinctive brand value from the get-go, crossing over into supermarket distribution as well.

As an early adopter to TV, SimplyCook developed brand comms with And Rising that reached new audiences and acquired valuable new customers. The creative approach deployed the food cues the mass market had come to expect, but avoided the dying ‘stand and stir’ approach of traditional brands, giving the brand pace amongst an ever-rising Instagram food community.

SimplyCook was acquired by Nestlé in Spring 2021, and will be a significant new asset with a sizable opportunity for brand-extension within their portfolio. Read more about their successful journey with us here.

We met founder Oli Ashness in 2018, during the early stages of SimplyCook - a product that closes the gap between recipe content and chopping board with a simple box of pre-mixed flavour pots delivered directly to your door. Like other successful disruptors, SimplyCook’s is rooted in modern DTC value creation: unique product design, seamless user experience, brilliant fulfilment, insightful use of first party data and a recurring revenue model. We took care of Simply Cook’s brand and marketing investments early, making sure it could scale past early fans who are often over-enthusiastic about subscription-based novelties. Helping correctly position the SimplyCook brand enabled us to build distinctive brand value from the get-go, crossing over into supermarket distribution as well.

As an early adopter to TV, SimplyCook developed brand comms with And Rising that reached new audiences and acquired valuable new customers. The creative approach deployed the food cues the mass market had come to expect, but avoided the dying ‘stand and stir’ approach of traditional brands, giving the brand pace amongst an ever-rising Instagram food community.

SimplyCook was acquired by Nestlé in Spring 2021, and will be a significant new asset with a sizable opportunity for brand-extension within their portfolio. Read more about their successful journey with us here.

We met founder Oli Ashness in 2018, during the early stages of SimplyCook - a product that closes the gap between recipe content and chopping board with a simple box of pre-mixed flavour pots delivered directly to your door. Like other successful disruptors, SimplyCook’s is rooted in modern DTC value creation: unique product design, seamless user experience, brilliant fulfilment, insightful use of first party data and a recurring revenue model. We took care of Simply Cook’s brand and marketing investments early, making sure it could scale past early fans who are often over-enthusiastic about subscription-based novelties. Helping correctly position the SimplyCook brand enabled us to build distinctive brand value from the get-go, crossing over into supermarket distribution as well.

As an early adopter to TV, SimplyCook developed brand comms with And Rising that reached new audiences and acquired valuable new customers. The creative approach deployed the food cues the mass market had come to expect, but avoided the dying ‘stand and stir’ approach of traditional brands, giving the brand pace amongst an ever-rising Instagram food community.

SimplyCook was acquired by Nestlé in Spring 2021, and will be a significant new asset with a sizable opportunity for brand-extension within their portfolio. Read more about their successful journey with us here.

Marketing Strategy

Brand Positioning

Comms Planning

Design

Advertising

 

Marketing Strategy

Brand Positioning

Comms Planning

Design

Advertising

 

Marketing Strategy

Brand Positioning

Comms Planning

Design

Advertising

 

Marketing Strategy

Brand Positioning

Comms Planning

Design

Advertising

 

Marketing Strategy

Brand Positioning

Comms Planning

Design

Advertising

 

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