Giving the UK some Nando’s

Giving the UK some Nando’s

Giving the UK some Nando’s

Giving the UK some Nando’s

For Nando’s ‘super fans’, it was clear how the brand transformed casual dining with friends into an experience worth Instagramming. However, for those not in the bubble, they saw it as just chicken and chips. We needed to show the ‘infrequent’ audience, who had a purely rational relationship with the brand, the exciting and emotional ways in which it transformed this dining occasion.

For Nando’s ‘super fans’, it was clear how the brand transformed casual dining with friends into an experience worth Instagramming. However, for those not in the bubble, they saw it as just chicken and chips. We needed to show the ‘infrequent’ audience, who had a purely rational relationship with the brand, the exciting and emotional ways in which it transformed this dining occasion.

For Nando’s ‘super fans’, it was clear how the brand transformed casual dining with friends into an experience worth Instagramming. However, for those not in the bubble, they saw it as just chicken and chips. We needed to show the ‘infrequent’ audience, who had a purely rational relationship with the brand, the exciting and emotional ways in which it transformed this dining occasion.

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Each campaign focused on a different product or experience, bringing it to life in a cheeky, irreverent Nando’s way. For example, we turned the ‘wings sharing platter’ into the game of chance ‘Wing Roulette’ - 10 wings, 5 PERi PERi heats, no idea what you are going to get. The campaign focused on our fingers being our frontline soldiers in this chicken gamble as they touched the wings before our tongues did. We created films where people’s fingers talked to them to try and help them guess which wing was which. A digital version of the game was made for the Nando’s app and bespoke napkins were created so you could shoot your own ‘finger selfies’ and share across social. 

Each campaign focused on a different product or experience, bringing it to life in a cheeky, irreverent Nando’s way. For example, we turned the ‘wings sharing platter’ into the game of chance ‘Wing Roulette’ - 10 wings, 5 PERi PERi heats, no idea what you are going to get. The campaign focused on our fingers being our frontline soldiers in this chicken gamble as they touched the wings before our tongues did. We created films where people’s fingers talked to them to try and help them guess which wing was which. A digital version of the game was made for the Nando’s app and bespoke napkins were created so you could shoot your own ‘finger selfies’ and share across social. 

Each campaign focused on a different product or experience, bringing it to life in a cheeky, irreverent Nando’s way. For example, we turned the ‘wings sharing platter’ into the game of chance ‘Wing Roulette’ - 10 wings, 5 PERi PERi heats, no idea what you are going to get. The campaign focused on our fingers being our frontline soldiers in this chicken gamble as they touched the wings before our tongues did. We created films where people’s fingers talked to them to try and help them guess which wing was which. A digital version of the game was made for the Nando’s app and bespoke napkins were created so you could shoot your own ‘finger selfies’ and share across social. 

Each campaign focused on a different product or experience, bringing it to life in a cheeky, irreverent Nando’s way. For example, we turned the ‘wings sharing platter’ into the game of chance ‘Wing Roulette’ - 10 wings, 5 PERi PERi heats, no idea what you are going to get. The campaign focused on our fingers being our frontline soldiers in this chicken gamble as they touched the wings before our tongues did. We created films where people’s fingers talked to them to try and help them guess which wing was which. A digital version of the game was made for the Nando’s app and bespoke napkins were created so you could shoot your own ‘finger selfies’ and share across social. 

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'Give it some Nando's' re-energised the brand amongst the ‘infrequent’ audience, and the restaurant saw 13-18% increases in overall footfall. Following the Wing Roulette campaign, the wings sharing platter sales increased by 59%.

'Give it some Nando's' re-energised the brand amongst the ‘infrequent’ audience, and the restaurant saw 13-18% increases in overall footfall. Following the Wing Roulette campaign, the wings sharing platter sales increased by 59%. 

'Give it some Nando's' re-energised the brand amongst the ‘infrequent’ audience, and the restaurant saw 13-18% increases in overall footfall. Following the Wing Roulette campaign, the wings sharing platter sales increased by 59%. 

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