Healthy Food Made Easy

Healthy Food Made Easy

Healthy Food Made Easy

Healthy Food Made Easy

Founded initially to supply a range of protein-based foods to people concentrating on either muscle gain or fat reduction, we unlocked a new way to shop nutrition entirely. Our research showed that in an average weekly shop, we navigate over forty categories of products. All of which adds friction and cost. Together, we re-developed the platform from first principles, coupled with a vibrant, energetic and distinctive mainstream brand. We wanted MuscleFood to flip the script by starting with your eating goals, whether that’s toning up, slimming down for Summer or gaining strength. MuscleFood offers ‘goal-getters’ the ability to intelligently match these to meal plans, build-your-own-box, hampers and kits across a vast range of different products and brands. All at a great value: making healthy nutrition easier for everyone.

Founded initially to supply a range of protein-based foods to people concentrating on either muscle gain or fat reduction, we unlocked a new way to shop nutrition entirely. Our research showed that in an average weekly shop, we navigate over forty categories of products. All of which adds friction and cost. Together, we re-developed the platform from first principles, coupled with a vibrant, energetic and distinctive mainstream brand. We wanted MuscleFood to flip the script by starting with your eating goals, whether that’s toning up, slimming down for Summer or gaining strength. MuscleFood offers ‘goal-getters’ the ability to intelligently match these to meal plans, build-your-own-box, hampers and kits across a vast range of different products and brands. All at a great value: making healthy nutrition easier for everyone.

Founded initially to supply a range of protein-based foods to people concentrating on either muscle gain or fat reduction, we unlocked a new way to shop nutrition entirely. Our research showed that in an average weekly shop, we navigate over forty categories of products. All of which adds friction and cost. Together, we re-developed the platform from first principles, coupled with a vibrant, energetic and distinctive mainstream brand. We wanted MuscleFood to flip the script by starting with your eating goals, whether that’s toning up, slimming down for Summer or gaining strength. MuscleFood offers ‘goal-getters’ the ability to intelligently match these to meal plans, build-your-own-box, hampers and kits across a vast range of different products and brands. All at a great value: making healthy nutrition easier for everyone.

Founded initially to supply a range of protein-based foods to people concentrating on either muscle gain or fat reduction, we unlocked a new way to shop nutrition entirely. Our research showed that in an average weekly shop, we navigate over forty categories of products. All of which adds friction and cost. Together, we re-developed the platform from first principles, coupled with a vibrant, energetic and distinctive mainstream brand. We wanted MuscleFood to flip the script by starting with your eating goals, whether that’s toning up, slimming down for Summer or gaining strength. MuscleFood offers ‘goal-getters’ the ability to intelligently match these to meal plans, build-your-own-box, hampers and kits across a vast range of different products and brands. All at a great value: making healthy nutrition easier for everyone.

Founded initially to supply a range of protein-based foods to people concentrating on either muscle gain or fat reduction, we unlocked a new way to shop nutrition entirely. Our research showed that in an average weekly shop, we navigate over forty categories of products. All of which adds friction and cost. Together, we re-developed the platform from first principles, coupled with a vibrant, energetic and distinctive mainstream brand. We wanted MuscleFood to flip the script by starting with your eating goals, whether that’s toning up, slimming down for Summer or gaining strength. MuscleFood offers ‘goal-getters’ the ability to intelligently match these to meal plans, build-your-own-box, hampers and kits across a vast range of different products and brands. All at a great value: making healthy nutrition easier for everyone.

Creative Capital

Brand Identity

Marketing Strategy

Digital Experience

Creative Production

Packaging Design

Media

Advertising

Retail

Creative Capital

Brand Identity

Marketing Strategy

Digital Experience

Creative Production

Packaging Design

Media

Advertising

Retail

Creative Capital

Brand Identity

Marketing Strategy

Digital Experience

Creative Production

Packaging Design

Media

Advertising

Retail

Creative Capital

Brand Identity

Marketing Strategy

Digital Experience

Creative Production

Packaging Design

Media

Advertising

Retail

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